Tony, one thing I noticed.

Agents make good money, but they don't own anything. I built the class that turns them into wholesalers with a company of their own.

I spent 96 hours building a predictable funnel to add $100k a month to Wholesale Hustle Academy, with less work from you.

6 agents a week at about $5,000 is $120k a month. I built the cold-traffic class that finds them.

A Tuesday class full of agents who already know contracts and comps, ready to build a business they actually own.

Your funnel only takes people who already wholesale. Agents are already in real estate and halfway there. Here's the funnel for them.

Why this funnel

Before the deliverables

Who to target,
and why a webinar.

01

The ceiling

Your call funnel only takes people who already wholesale.

Your application asks if they own a wholesale business, how many deals they close a month and their monthly revenue. That's a strong offer for existing wholesalers, but it's a small pool, and it turns away the people closest to becoming one: licensed agents. They already know contracts, comps and title. They just don't own anything.

Your funnel nowThe new one
WhoExisting wholesalersLicensed agents
Already knowsWholesalingContracts, comps, title
SellsConsistencyOwnership
02

The buyer (Haynes: conditions, not demographics)

Agents who make good money on commission, but don't own anything.

Their income stops when they stop, the broker takes a split, and a slow market means waiting on listings. Every agent also gets calls from sellers with houses that will never list, and turns them away. A wholesaler gets paid on exactly those. Agents are halfway there already: contracts, comps and title are their job. What they're missing is finding off-market sellers and cash buyers, which is what you teach. Your hustle message ("stop waiting, go find the deal") lands with the commission-only grinders, who are the ones who buy.

  • Narrative"Good money, nothing I own"
  • Problemsplits, waiting on listings
  • Their edgecontracts, comps, title
  • Outcomea company they own
03

Why a webinar

Agents know real estate. They don't know how wholesaling works yet.

Most agents have heard of wholesaling but never seen a deal run, and many have been told it's shady. A live class where you walk a real deal, from the seller call to the assignment fee, shows them it's a real business and that their license is an edge. You already call buyers live on camera, so you'd be doing what you're already good at.

VSLWeekly class
Belief"Isn't it shady?"Shown a real deal, live
ProofClaimsA buyer call on screen
Fits TonyPartlyHe calls buyers live already
04

Honest about money

No money to buy the house. Real money to find the seller.

Wholesaling isn't free. They don't buy the house, but they need lists, a dialer, texts or mail and some earnest money every month before the first fee comes in. The class says that out loud and the application asks for the budget, so your team only talks to people who can actually start. Working agents can usually afford it, and many already pay for leads.

CostRoughly
Buying the house$0, it's assigned
Lists, dialer, textsa few hundred a month
Mail or callers$1K to $4K a month
Earnest money$100 to $1K a deal, at risk
05

The offer and the maths

Wholesale Mentorship, sold from a class every Tuesday.

The class sells mentorship: weekly calls, every deal reviewed, your scripts, marketing set up with them, and dispo help on their first contracts. It comes with an action-based guarantee and no income claims. Your Hustle Academy community becomes where they land after.

6 / weekstudents from one cold-traffic class a week, a conservative number we'd check on the call
$30,000a week, at about $5,000 per student
$120,000a month, on top of the mentorship you already sell to wholesalers.

So instead of explaining it, I built it. The funnel, the class, the ads and every email, all below.

See what's built

Here are the
sample deliverables:

The funnel03
Webinar presentation01
Ad creatives03
Email + SMS sequences04

Case studies

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