The ceiling
Your call funnel only takes people who already wholesale.
Your application asks if they own a wholesale business, how many deals they close a month and their monthly revenue. That's a strong offer for existing wholesalers, but it's a small pool, and it turns away everyone who wants in. There's a much bigger market that already knows houses, already works hard and wants out of what they're doing.
| Your funnel now | The new one | |
|---|---|---|
| Who | Existing wholesalers | Guys in the trades |
| Market size | Small | Millions |
| Sells | Consistency | A way out, using their trade |





